Top Five Metrics to Monitor for Conversational Marketing Success in Demand Generation

That conversational marketing is a set of more effective and frequent interactions with prospects does not mean that the measurement of success is associated with vanity for example, the number of chats started. Measuring the above segments correctly will then help you understand how the conversation ties back to the demand generation objective – enhancing lead quality, faster pipeline, or more conversions.

Without the right metrics, people will be flying blind, essentially, in terms of the execution of all manner of micro-moves that can help to improve present day interactions or to better align current outputs with long-term goals and strategy.